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Are you an individual business professional that is responsible for generating and managing your own leads? Are you FRUSTRATED with the constant “swings” in income and production? One month you are making great money, and the next month you wonder how you are going to pay the rent. You have to generate leads, manage those [...]

Newsletters are a marketing tool used by businesses to keep in touch with their existing and potential customers or clients. Businesses can make the most out of this simple marketing tool; they can use it to advertise their products, introduce new services, offer discounts or promos, and announce events, among others. In the world of [...]

AriZona: A Lesson in Brand Management.

Web 2.0 in its simplest terms means any website that in some way gets content or services from its users. Virtually every website except for static Web pages benefit from Web 2.0 inputs or manipulation and with the addition of Google’s Sidewiki, even static websites can show benefit or detriment from Web 2.0 technologies.

Tools for Motivating Your Sales Team
by: Danita Bye

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How to Make Your Salespeople’s Goals Work for You
What makes your salespeople get out of bed [...]

14 Key Principles for PM Success
 
This web-published article by Michael Greer is an excerpt from “Chapter 6: Planning and Managing Human Performance Technology Projects,” Handbook of Human Performance Technology, San Francisco, Jossey-Bass, 1999

Project managers must focus on three dimensions of project success. Simply put, project success means completing all project deliverables on time, within budget, [...]

How to Create a Marketing Plan  Marketing Article
As you can imagine,  my MBA program covered a vast array of content. Reflecting back, I must admit marketing came naturally to me.  SWOT analysis, the 4 P’s, competitive analysis, strategy I couldn’t get enough of it.
Creating a marketing plan has been a valuble tool in my businesses.  [...]

Great episode of Lime Sage Weekly Business review. Special guests Celestine Lipsey and Mercedes Miller. Learn the possiblities of growing you business without loans, partnerships or debt.