Branding
- Tue, 07 Feb 2012 10:09:00 +0000: Horizontal marketing isn't a new idea
But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype... - Mon, 06 Feb 2012 10:26:00 +0000: Who is your customer?
Rule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos... - Sun, 05 Feb 2012 10:01:00 +0000: In search of a timid trapeze artist
Good luck with that, there aren't any. If you hesitate when leaping from rope to another, you're not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and... - Sat, 04 Feb 2012 19:45:00 +0000: Will energy consumption stay private?
It's clear that the consumption of energy has external effects that impact more than just the person who is paying for it. Geopolitical, health and economic issues come to the neighbors and nearby citizens of entities that are using a... - Sat, 04 Feb 2012 10:01:00 +0000: Rightsizing your passion
Excitement about goals is often diminished by our fear of failure or the drudgery of work. If you’re short on passion, it might be because your goals are too small or the fear is too big. Do a job for...
