web 2.0

Branding

  • Sun, 20 May 2012 09:18:00 +0000: A true story - Seth's Blog
    Of course, that's impossible. There's no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to...
  • Sat, 19 May 2012 09:03:00 +0000: Where's the heat? - Seth's Blog
    Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where there's fashion (which is every industry), people spend an enormous amount of time looking...
  • Fri, 18 May 2012 09:13:00 +0000: Not everyone - Seth's Blog
    If you're marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that are actually...
  • Thu, 17 May 2012 09:33:56 +0000: The quickest way to get things done and make change - Seth's Blog
    Not the easiest, but the quickest: Don't demand authority. Eagerly take responsibility. Relentlessly give credit.
  • Wed, 16 May 2012 09:00:00 +0000: Digital analogs are no longer sufficient - Seth's Blog
    The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working. We're seeing digital awareness coming to just about everything. In this case, it was the parking meter...