web 2.0

Marketing

  • Thu, 26 Apr 2012 01:45:14 +0000: Practice Makes Perfect - Espresso | live great work
    After working with the White Ribbon Campaign over the last three years in launching and continually activating their incredible Walk a Mile in Her Shoes® event – which, incidentally, has raised over $300,000 in the past three years – we can most definitely confirm that practice makes perfect. As a follow up to our successful
  • Mon, 16 Apr 2012 16:09:22 +0000: Why Advertising Isn’t a Bad Word - Espresso | live great work
    Are we the only ones noticing this weird anti-agency trend that seems to be happening? In short: lots of article, lots of people talking, lots of claims being made that companies that are quite obviously agencies vehemently denying this very fact. The implication, time and again, is that because each company’s business model doesn’t emulate what
  • Sat, 03 Mar 2012 02:26:29 +0000: Espresso CEO in Canadian Business - Espresso | live great work
    Working hard, no matter the stage of your career, will always be the most important gift you can give to your business and yourself. Espresso CEO, Jacquelyn Cyr, speaks about the importance of working very, very hard to counter potential perceptions of being a young leader, and the value of having a highly experienced, talented
  • Thu, 09 Feb 2012 15:58:25 +0000: We’re In Our Element - Espresso | live great work
    Things have been busy around the office lately. But it’s all been worth it – we’re thrilled to have recently won the role of global agency of record in a competitive bid for Xstrata Nickel, a multi-billion dollar mining company with operations around the world. Xstrata Nickel’s parent company, Xstrata plc, has gone through the
  • Fri, 03 Feb 2012 03:25:25 +0000: Seeing Work Through New Eyes - Espresso | live great work
    From a five year old! We just loved this. Well, obviously, there’s a substantial cuteness factor, but it’s also an exercise in external insight (ex-sight?). When is the last time you saw french fries in the McDonald’s logo? What about your own brand elements? Do you see them as their protector? Or are you able