As you can imagine,  my MBA program covered a vast array of content. Reflecting back, I must admit marketing came naturally to me.  SWOT analysis, the 4 P’s, competitive analysis, strategy I couldn’t get enough of it.

Creating a marketing plan has been a valuble tool in my businesses.  It guides my decision making and really made me spell of the details of my venture. Identifying your strenghts and opportunities  is an empowering exercise. While being transparent about weaknesses and threats support the development of innovative alternatives to reach your goals. 

Many entrepreneurs get stuck while developing business plan. If you are already operating your small business, it may be easier to get started with a marketing plan. Once you see how this business tool works you may feel more confident with break even analysis, operations plans and complex financial statements.